Lick's is the first "fast food" chain (to our knowledge) to introduce the exclusive use of pasteurized beef.
History:
Lick's is a privately-owned Canadian company founded by Denise Meehan, the President and sole shareholder.
Ms. Meehan, a native of Sturgeon Falls, Northern Ontario, grew up in a tourist resort operated by her parents. From an early age, Denise absorbed many of the finer points of running a business and developed an attitude toward hospitality and service that has drawn praise from countless customers.
Equipped with a $5,000 loan, unlimited energy and ambition, Ms. Meehan launched the Lick's phenomenon in 1980. When asked why she established Lick's, Denise responded by saying:
"There are very few people that share my standards for service and quality in this industry. Too often, vast sums of money are spent on decor and advertising while neglecting staff development and customer concern."